sniffing around | essence of culture
essence of culture
Survey participants from a global network were asked about their perception of smells associated with culture, identity and communication…
race…
48% Asian
24% White/Caucasian
17% South Asian
08% Multi-Racial
03% Other
race you identify with…
38% Asian
22% White/Caucasian
09% South Asian
26% Multi-Racial/All/None
05% Other
rating the sense of smell…
{1 most, 5 least important}
01% 01
25% 02
41% 03
22% 04
11% 05
rating the sense of smell after the survey…
{1 most, 5 least important}
02% 01
26% 02
41% 03
22% 04
09% 05
smells of culture…
43% rituals of food & cooking
23% environments, locations & places
15% people
06% memories and feelings of experiences
06% n/a
05% visual stimuli & physical reaction
02% incense & perfume
defining your scent…
22% consumer products & fragrances
22% fresh & clean
17% scentless, neutral & natural
09% floral {rose, vanilla & jasmine}
06% citrus
05% sweet, salty & sour
05% masculine & strong
04% spicy, musky, earthy & woody
04% food
03% gentle, light & subtle
03% varied, intriguing & mystical
perception of your scent…
28% fresh, clean & hygienic
13% diet & lifestyle
11% sweet, happy & approachable
11% essence of you/creature of habbit
08% evocative of personality; adventurous & energetic
07% authentic, natural & earthy
06% feminine & sexy
05% simple & subtle
04% strong, rouch & confident
04% n/a
03% dirty; time to have a shower
smells & people…
22% bad smells & body odour
20% uniqueness in personality & individual scent
13% attraction, love, sex & intimacy
13% memory associations
08% trends, lifestyles & fragrances
08% hygiene
07% nationality, social & economic status
05% food
03% sexual orientation
01% n/a
effects of smells…
30% emotions & memories
24% attraction & repulsion
13% enhancement of moods & attitudes
13% positive & negative associations
10% perceptions of people, places & foods
07% enhancement of taste
03% imagination
smells of impact…
36% food
22% consumer products & fragrances
13% urban environments
12% natural environmnets
10% people
04% n/a
03% home
giving dimension to smells…
18% colourful morphing smoke
15% repetition of colours—determinant on intensity of smell
12% colourful semi-translucent cloud
12% vapour-like gases
08% powdery spherical defined form
07% colourful abstract undefined forms
07% animated dynamic curve—reacts when we react with it
05% hazy fog-like mist
05% colourful translucent floaty blobs
04% natural forms
04% auras & spinning chakras
02% heat
01% liquid